Our Services
Pre-Entry Strategy
The gaming industry in Israel is often trend-based, and you want to be that trend. To put it blunt and plain - We know most of what there is to know about the Israeli gaming market. What's hot and what's not, where the market is going, who distributes what, what are the market trends here, etc.
 
Although Israel is a relatively small market, it's important to analyze the situation and think strategically, and that's what we help you with.
 
Marketing Plans
Israel is in many ways a strange market. It is crucial to plan ahead and keep the marketing budget to the necessary minimum, while achieving sales goals. We create a marketing plan, either to be carried out by us, or by working with sub-contractors.

We do that after carefully evaluating the situation, and examining the different parameters of different brands.

Over time, we adjust the marketing plans as we study the reactions to your products
 
Distribution
Be it large retail chains, small retailers, on-line retailers, and other distribution channels � your products has to reach the end client somehow. We have our own distribution network spread nationwide, along with business relations with on-line & off-line vendors.
 
We can handle distribution for you or we can negotiate with other distributors for you (If they are better suited for you, or if we are �overbooked�).
 
Localization
Israel is a very heterogenic country, with two formal languages (Hebrew and Arabic), and a large portion of Russian speakers. We can localize your brand to any degree. These includes any of:
PR / Media Connections / Product Reviews
It is important to get products tested by newspapers, web magazines, etc. We can help our partners do that in our local market. A review in the local newspapers and gaming websites is not seen as advertisements.

It is crucial to do these things right. It is very important to give the products to the correct person, who understands about the specific gaming sub-category in order to give the readers the information they need before buying the products.

It is important to send PR's to the right persons, the ones that will actually publish an article based on that PR. It's hard to do that remotely, it's easy to do that when you know the reporters and work with them continuously.
 
Import Logistics
Exporting products is easy. Getting them imported and authorized is another story. Some gaming products requires special customs clearing due to import regulations. We know what needs what, and either handle this personally, or by working with customs brokers.
 
It is also very important to know how to ship and which delivery company to use for which products (Based on our experience with the product's origin, volume & weight, etc).
 
Gaming Community Relations
We know not only the resellers and retailers, but also the end-clients of your products. We know them because we spend a lot of efforts in community events (On-line and off-line). We can get your products as prizes and sponsorships in leagues, tournaments, LAN parties and other game events.

We can even �dig deep� to reach pro-Gaming groups, IRC channels of the �l33t� gaming community, and let them know why your products are superior.

Anti-Piracy
Even if you're not selling anything in Israel, you may be affected by the Israeli piracy �scene�. There is a lot of piracy in Israel, but there are also very strict rules against it. We can help you get the protection you need from copyright infringement.